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From Shepherd Boy to CEO (And Yes... I’m Still 5’7”)

Hey friends,
Figured I should introduce myself.
My name is Wamwea, and my team and I recently acquired the Lucky Culture newsletter. Nothing dramatic. I just felt like I can provide so so much value.
A little about me…ah huh!
Today I run a portfolio of about 21 businesses- mostly digital assets. Truthfully, I’m actually in the process of scaling that number down and simplifying things a bit. These days it’s mostly just me running the company with a small team and dozens of virtual assistants helping behind the scenes.
But if you told my younger self this is how life would turn out, I would have never believed you.
I grew up as a shepherd boy on the plains of Africa. Yea…crazy!
My job was watching livestock and staring up at the sky as airplanes passed overhead. I remember wondering where those planes were going and what kind of world existed beyond the horizon. I lived in a small village. No electricity. Wooden stove. Barely running water. It gives me chills.
Little did I know that at age 9 I’d step inside one of those airplanes myself and fly to Canada.
When I arrived, I was a very shy kid. Quiet voice. Timid. The world felt enormous and I felt very small in it.
And to be fair… I was small.
Still am, actually.
I’m a proud 5’7”, which in the CEO world basically makes me the fun-sized version of a founder. If business success were measured in height, I’d probably still be an intern somewhere. Don’t laugh too hard.
But somewhere in my late teens I started finding my voice. My being. My tone.
I began realizing I had a natural instinct for business-spotting opportunities, building things, figuring out how value gets created in the real world. One thing led to another. Small ideas turned into small businesses. Small businesses turned into bigger ones.
Over time I built a portfolio of companies and digital assets that I never could have imagined when I was that kid looking up at the sky.
Which is why I still say it feels a bit like a miracle how things unfolded.
These days I’m the kind of CEO you will never see online.
Just a regular guy running my company quietly. I don’t like media. No investors breathing down my neck. No boardroom politics. No big corporate structure.
Just me, a small team, and a lot of virtual assistants around the world helping make things run.
I’m now a 40-year-old husband and dad with kids in school, which means life looks very different than it did when I was nine years old.
Most people online have some kind of angle.
They’re selling you a course. A mastermind. A system.
I don’t really have that.
I’ve made my money. I’ve had my success.
The only “angle” I really have is that at the bottom of my business newsletter I sometimes list a few assets from my portfolio that are up for sale-things like one of my $5M USD SaaS platforms that’s currently on the market.
But that’s over on my business newsletter, which you’re welcome to join anytime if you’re curious about that world.
Here at Lucky Culture, my goal is simpler.
I want to share things in plain English.
How businesses actually get built.
How opportunities show up in unexpected places.
How people get ahead in the real world.
Because chances are, if you’re reading this, you’re still figuring things out.
Most of us are and that is okay.
Maybe you feel like you started late. Maybe you feel like everyone else got the manual and you didn’t.
Trust me on this:
It’s never too late.
So give me a read once in a while. Be a little patient with me as I settle in here.
And I promise I’ll share things most CEOs don’t talk about-the real pathways to mental and economic success. I’ll show you the screenshots, the blue print, the wins and losses.
I don’t know you but well…I love you. I want to see you win or continue winning. I am your biggest fan, because I have a deep love for humans.
I’m glad you’re here and if you’re curious about me a little, you can check me out at www.rhommbus.com. You can also signup for my business newsletter here https://rhommbusequity.beehiiv.com/
I will see you next week on Tuesday, where i’ll be offering you a ton of value in both motivation and business.
I am proud of you.
Onwards and upwards
Be great!
-Wamwea
